About Retire BFF

Retire BFF exists because retirement planning content mostly comes from one of two places: an institution trying to sell you an advisor, an annuity, or an AUM fee, or a FIRE blog preaching extreme frugality as the only valid path. Neither is written for the ordinary person who just wants to know if they're on track.

We're free, plain-English, and product-neutral. We don't sell advisory services, annuities, or anything else. We describe the math and the account mechanics; we don't tell you what to do with your specific situation, and we're not a registered investment advisor.

Part of the BFF family

Retire BFF is built on the same chassis as ETF BFF, our sister site covering ETF investing. Same plain-English standard, same product-neutral rule, different topic.